Service Focus Area
Reviews, Testimonials & Endorsements
The FTC scrutinizes how businesses use social proof more than almost anything else. We help you use testimonials, reviews, and endorsements in ways that build trust — and stay compliant.
Why this matters for your business
Testimonials and endorsements are powerful conversion tools — but they're also one of the highest-risk areas in FTC enforcement. The FTC's updated Endorsement Guides apply to customer reviews, influencer content, employee endorsements, case studies, and even social media posts that feature your product.
If you're using customer stories, displaying reviews, working with affiliates, or sharing case studies — you need to understand the rules around disclosures, typicality, and material connections.
Common issues we find
- Testimonials that imply typical results without proper disclaimers
- Missing material connection disclosures (paid, gifted, affiliate)
- Influencer or affiliate content without clear sponsorship disclosure
- Fake or unsubstantiated reviews
- Outdated results presented as current
- Employee endorsements without disclosure
- Case studies that omit important context about the client's situation
How we help
As part of the FTC Compliance Review or as standalone guidance, we assess how you collect, curate, and display testimonials and endorsements across your marketing. We identify specific compliance gaps and provide clear recommendations — including sample disclosure language and placement guidance.
For businesses with affiliate or influencer programs, we can also help you create policies and templates that set your partners up for compliance from the start.
Key areas we review
Customer testimonials
How results are presented, whether typicality is addressed, and whether proper context is provided.
Influencer & affiliate content
Material connection disclosures, placement, clarity, and whether your policies meet FTC expectations.
Review collection & display
Whether your review collection practices are fair, transparent, and compliant with current guidance.
Case studies & social proof
How you present detailed customer stories and whether appropriate disclosures are included.
Using testimonials or working with influencers?
Let's make sure your social proof is working for you — not creating FTC risk.
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