Who We Help
Industries & Audiences
We work with small businesses and creators who market online, use testimonials, run subscriptions, or make claims about results. Here's how FTC risk shows up in your world.
Coaches & Consultants
Coaching and consulting businesses often rely heavily on testimonials, case studies, and results-oriented marketing. The compliance risk lives in how those outcomes are presented — especially when income or transformation claims are involved.
Common risk areas include earnings claims (explicit and implied), testimonial disclosures, and marketing promises that outpace what most clients actually experience.
Course Creators & Educators
Online courses frequently use success stories, income results, and transformation narratives in marketing. The FTC evaluates these as earnings or performance claims — even if you consider them motivational.
If your course marketing implies that students will achieve specific results, you need substantiation and disclosures to support those claims.
Agencies
Marketing and creative agencies face dual exposure: their own marketing claims and the content they produce for clients. If your agency creates ad copy, manages influencer campaigns, or builds funnels for clients, you may share liability for FTC issues in that content.
Agencies that understand FTC compliance can also position it as a value-add for clients — reducing risk across the entire relationship.
E-Commerce Brands
E-commerce businesses face FTC scrutiny across product claims, customer reviews, pricing practices, and return policies. If you sell physical or digital products online, your product descriptions, reviews, and checkout flow all carry compliance obligations.
Subscription boxes, auto-replenishment, and "free plus shipping" offers have additional requirements under the FTC's negative option rules.
SaaS & Membership Businesses
If your business model includes recurring billing — monthly subscriptions, annual memberships, or trial-to-paid conversions — the FTC's negative option rules apply directly to you. The requirements cover how you present offers, capture consent, and handle cancellations.
SaaS businesses also need to ensure their data practices match their privacy promises, especially when handling sensitive user data.
Wellness & Fitness Businesses
Health and wellness claims are held to a higher standard by the FTC. Whether you sell supplements, fitness programs, skincare, or wellness services, your marketing claims need strong substantiation — and the FTC has a long history of enforcement in this space.
Before-and-after photos, health outcome testimonials, and efficacy claims all carry significant risk if not properly supported and disclosed.
See your industry above?
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