Earnings Claims Review

Why this matters for your business

If you sell coaching, courses, consulting, business opportunities, or any service that promises to help people earn money or achieve results — your earnings-related claims are under the FTC's microscope. The agency doesn't just look at explicit income numbers. They look at implied results, lifestyle imagery, cherry-picked success stories, and any representation that suggests a particular outcome is likely or typical.

The gap between what a business intends to communicate and what the FTC considers a "claim" is often wider than people expect.

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What counts as an earnings claim

• Explicit income numbers ("I made $100K in my first year")
• Revenue or profit screenshots shared in marketing
• Lifestyle imagery tied to your offer (cars, travel, homes)
• Client success stories that highlight financial outcomes
• Implied results ("replace your 9-to-5," "fire your boss")
• Testimonials featuring exceptional results without context
• Before-and-after income comparisons

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Common issues we find

• Marketing that implies income outcomes without substantiation
• Testimonials featuring exceptional results presented as typical
• Missing disclaimers on income-related social proof
• Lifestyle imagery that functions as an implied earnings claim
• Lack of documentation to substantiate stated outcomes
• Affiliate or partner materials that make unsupported claims

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How we help

We review every piece of your marketing for earnings-related claims — explicit and implied. Our report identifies specific claims, assesses their risk level, and provides recommendations for how to present results honestly while staying compliant.

For many businesses, the solution isn't removing all claims — it's restructuring how results are presented, adding proper context and disclosures, and building substantiation practices.